The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral...
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580 дугаар
580. Building Incorruptible Companies
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorru...
579. Personal Branding for Introverts
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often m...
578. The Psychology of Color: Making Your Brand Stand Out
In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on branding an...
577. The Persuasion Engine: AI, Empathy, and Effective Communication
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they...
576. The Top Five Wording Mistakes Businesses Make
In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral econo...
575. The Art and Science of Behavior Change
In this episode of The Brainy Business podcast, Melina Palmer sits down with Bri Williams, a behavioral strategist and author, to explore the art and...
574. Incentives and The Littery
In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a groundbreaking a...
573. The Illusion of Control
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Wolfgang Linden, author of The Illusion of Control, to explore the in...
572. The Hidden Power of Expectations in Marketing and Branding
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Matt Johnson, co-author of the insightful book Blindsight, to explore the p...
571. Why Your Brand Isn't the Hero: Finding Your True Role
In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a foc...
570. Navigating the Emotional Landscape of B2B Sales
In this episode of The Brainy Business podcast, Melina Palmer is joined by Ben Wise and Darren Chiu, co-founders of Captivate, to dive into the often-...
569. Navigating the Complex World of Charitable Giving
In this episode of The Brainy Business podcast, Melina Palmer welcomes Luke Freeman, the former global CEO of Giving What We Can, for a deep dive into...
568. The Power of Changing Our Perspectives
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nir Eyal, bestselling author of Hooked, Indistractable, and his latest wor...
567. Unlocking Team Potential
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Colin Fisher, author of The Collective Edge, to explore the intricate...
566. Embracing Office Politics for Collective Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nilofer Merchant, author of Our Best Work, for a thought-provoking discussion a...
565. Navigating the Unknown (Uncertainty Aversion)
In this episode of The Brainy Business podcast, Melina dives into the concept of uncertainty aversion, a phenomenon that impacts our decision-making i...
564. Disrupt Everything and Win
In this episode of The Brainy Business podcast, Melina Palmer welcomes Patrick Leddin, co-author of the insightful book Disrupt Everything and Win. To...
563. The Human Touch in AI
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Glimsdahl, author of The Heart of Service, to discuss the transformative i...
562. The Paradox of Choice
In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelme...
561. Building Trust Through Vulnerability w/ Leslie John
In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author...
560. Unpacking the Power of Packaging with Behaviorally
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That...
559. The Cobra Effect: When Good Intentions Backfire
In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentio...
558: Heartfelt Leadership with Claude Silver
In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring b...
557. My Top Books of 2025
In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on beh...
556. From Limiting Beliefs to Leadership Breakthroughs
In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your...
555. Press Play: The Power of Gaming in Business
In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company N...
554. Lucky By Design: Strategies for Success in a Scarcity Economy
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, the...
553. Removing Barriers to Drive Engagement w/ Matt Sucha
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insight...
552. Unlocking Learning Potential
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain....
551. The Power Trap: Understanding How Leadership Shapes Our Minds
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. Th...
550. The Power of Questions: Avoiding the Biggest Mistake in Business
In this episode of The Brainy Business podcast, Melina Palmer revisits a foundational lesson that underscores the importance of understanding the prob...
549. How Ads Shape Our Choices
In this episode of The Brainy Business podcast, Melina Palmer welcomes Alessandra Di Lorenzo, author of the thought-provoking book Adjust: How Ads Sha...
548. The Sneaky Impact of Negativity Bias
In this episode of The Brainy Business podcast, Melina Palmer explores the intriguing concept of negativity bias and its profound impact on our decisi...
547. Anointed: How Status Shapes Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they ex...
546. The Hidden Language of Semiotics in Retail
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semi...
545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Moder...
544. Transforming Environmental Compliance Using Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in env...
543. The Winner's Curse
In this episode of The Brainy Business podcast, Melina Palmer has the incredible honor of speaking with Dr. Richard Thaler and Dr. Alex Imas, co-autho...
542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of defaults and how they can significantly influence decis...
541. The Power of Employee Well-Being
In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening...