Brand Perfect
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Brand Perfect
Brand Perfect® by Monotype helps brands understand how technology and design influence people. Visit http://brandperfect.org for free features and reports.
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Origin stories – growing ideas
Every brand starts as an idea. There’s no such thing as a clear path from that idea to global success, but origin stories, from Angry Birds to Zumba,...
Brands, tech and celebrities: perfect partners?
Today's major tech launches abound with brand tie-ins and celebrity speakers. A good fit between technology brand and partner makes sense, but the str...
What can branding learn from Lady Chatterley?
"Sherlock Holmes may be a genius, but his staff training programme leaves a lot to be desired." Aliya Whiteley considers what lessons big brands in th...
The responsive web should go beyond design
The responsive web should go beyond design, and the concept should be embraced by content producers and brands themselves, with adaptive experiences d...
Promoting Happiness
Pharrell Williams told us all recently that happiness is the truth. It is also a really good thing for brands if they can get themselves associated wi...
YouTube: Awakening the sleeping giant
YouTube has been a fixture of the internet since its formation back in 2005. Its astonishing growth has been just the beginning. As active monthly use...
Graphic displays in flight
In this Brand Perfect feature originally published on Wired.co.uk, Dave Cochrane leans on his experiences as a navigator in the RAF and Royal Navy, an...
Stunt advertising
The ice-bucket challenge was just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. In this essay read...
A question of the semantic web
The semantic web hasn't happened in a rush, or with fanfare, but the beginnings of semantic interoperability are here, with hashtags and Apple's Siri...
3D print: has reality caught up with the hype?
Written by David Nield
Read by Emma Rugg
Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/734-3...
How digital is changing what we eat
Written by Julia Errens
Read by Emma Rugg
Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/718-...
In-game advertising
Written and read by Aliya Whiteley
Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/672-in-game-adver...
Free schools for all
Written and read by Dave Cochrane
Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/613-free-schools-f...
The rise of the brand librarian
Written and read by Aliya Whiteley
Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/526-the-rise-of-t...
Are you experienced?
Written and read by Neil Ayres
Originally published on Brand Perfect:
http://brandperfect.org/index.php/editorial/articles/528-are-you-use...
How can brands join the internet of things?
Written by Angus Montgomery
Read by Emma Rugg
Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/...